Tuesday, 26 May 2015

Event Troubleshooting - When event management is not necessarily the right service

When your event is not panning out like you wanted it to - you have no sponsors, exhibitor prospects are non-responsive, you do have a venue booked, a logo and a theme, but do you have an event?  You realise you need help, but do you hire an event manager, a marketing consultant or a salesperson?

A call we received this week has inspired today's blog.  This is the position this (now) client found themselves in, but their call was to hire an event manager to manage the event.  After a short discussion about the event and the current status, it was clear to me that there was no event to manage and that the client needed to take a step back and evaluate the situation.

It's vital for anyone in the 'service' industry, to sell the right service that is appropriate to the situation, even if the client has contacted you about a different service.  The client doesn't always know best.

So, rather than provide a quote to manage this event, we suggested a 4 hour consultancy for a "Marketing Strategy & Situation Analysis".  This would enable the client to see why the results had been so poor, and to feed this into the strategy for a future event, before more time and money has been spent on an event that has clearly not got off the starting line.

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