Monday, 16 May 2016

Nauseating Email Marketing

An unsolicited marketing email landed in my inbox which I found so nauseating, I simply had to reach for the blog!  This is what it said:


Hi ,
I was thinking about Charlie Apple a few days ago because it was brought to my attention by an excellent Account Manager I've gotten to know.
As part of the conversation I asked if there were any companies that he could recommend and Charlie Apple came up.
I wasn't sure who to contact and I therefore wanted to reach out to ask who I should speak with there about considering new staff?
Simply "Reply" to this email and I'll arrange to speak with you to discuss further if that's OK?
With kind regards,
Keith

Now, I can assure you reader that there was no such Account Manager that he's "gotten to know", and that Charlie Apple did not come up in conversation as I have never used a recruitment company.  As a marketing company being marketed to, marketeers really need to tread a little more carefully. Surely, if we are worth our salt, we would see straight through such an overt pile of rubbish.  Cripes, you wouldn't even need to have an iota of marketing experience to see straight through this, would you?

I was tempted to reply and then when we spoke, push for the name of the "excellent Account Manager" that Keith has gotten to know.  But Keith's game is to get you hooked in and then once he's engaged with you in person, he can flim flam his way out of any and all questions and rely on his superb salesmanship (of which I have no experience to comment) and pull in a sale.

There was a follow up to this email from Keith - the type that says 'just checking to see if you got my email....'.  Of course I could have offered him the services of Charlie Apple as he clearly needs to improve on his marketing tactics. 

Let's have some honest approaches - there's nothing wrong with a regular pitch telling your target what you do and why or when they should contact you.  Why all the BS?  It's damaging to your reputation and is more likely to put people off than to have them hit 'reply'.

Monday, 25 April 2016

If we have "new improved recipe" why don't we have "same price, smaller pack" honest labelling?

I have a consumer rant to explore and expose.  I have been buying a 1kg pack of Chicken Breasts from Morrisons for £5.00 for a very long time and it's very much a part of my weekly shop.  I know how much it serves, I know how many people I can cater for before I need to buy a second pack.  One day, when serving dinner, I noticed how little was left for me after serving everyone else (cook is always served last).  I made a comment at dinner and thought nothing more about it.

When I was next doing my shopping, I went to select my chicken and noticed that the weight on the pack was now, suddenly, without announcement or fanfare, 800g.  Still £5 a pack - the same large yellow £5.00 label on it that is usually the focus of the shopper - the price.  So not only have they sneaked in a 20% price increase on this product, but now I have the added dilemma of the new pack size not feeding the number of people I used to feed.  So now what?  Do I pay £10 for two packs of chicken and have leftovers?  Do I pay the higher per kg price and by a smaller pack as well as the bigger pack?  That doesn't work out mathematically as you get less for your money.

Prices do have to increase (although I think 20% is pretty disgraceful) - but wouldn't it have been nice, and honest and fair to put a sticker on the pack that said at least "smaller pack" or in promo speak "new, convenient size" (even though the container is the same size, it just contains less chicken!).

I am a big Morrisons fan - having been a Tescos, Sainsbury's (and sometime Waitrose) regular - but this kind of practice makes me feel utterly duped and conned - not a happy shopper.